Ikonn was approached by Real Racing Gear Platinum to produce a website together with Red Bull Racing which showcases Formula One car parts re-engineered to become everyday functional items.

From the outside, Formula One cars are sleek, smooth, aerodynamically refined and very fast. Beneath that shiny exterior lie mini pieces of engineering ingenuity, each component playing its part in ensuring speed and reliability.

They are small creations of manufactured art – and Red Bull Racing, has decided to evolve these components into very limited edition, functional objects. The cars are designed, created and crafted in Milton Keynes and then raced around the world. Red Bull has taken the spirit of the Formula One team and moulded them into intriguing, beautiful and modern sculptures which retain the essence of their racing pedigree while being re-born as practical works of art.