CASE STUDY

Company History

Ukay Fuels supply a wide range of fuel from diesel and gas oil through to petrol and kerosene. Ukay Fuels deliver fuels for customers needs to keep their businesses running smoothly.

Ukay Fuels professional, personal service offers quality solutions for every customer, even those with unique or unusual requirements. Quality is important, that's why fuel is purchased from major industry figures such as Shell, Texaco and BP. Fuel provided to customers is fuel that they can rely upon day in, day out.

Ikonn works with Ukay Fuels on a regular basis and is resonsible for all website design, graphic design, artwork, marketing, branding and promotional solutions.

Brief

To re-invent Ukay Fuels perception and client relationship through graphical processes. To aid company processes and efficiency through various new medium.

Market Research

Various market research exercises have taken place to gain accurate information on public and business views of particular services. Market research was carried out around the country and results collated for Ukay Fuels use. Over a ten day period, in excess of 100 people were deployed to gather specific information using pre-determined questions.

Branding

The first work undertaken was to identify the company target markets and learn the general business operations in order to communicate a new, up to date and appealing brand which can communicate the company ethos and ambition.

Market research was carried out to understand the public and business perception of a fuel supplier. Once the information was dissected, we understood some of the negative stereotypes associated with fuel and its suppliers.

The brand identity was structured to help alleviate industry negativity and employ a welcoming, honest and professional perception. This has resulted in a logo that embodies all of these qualities along with a modern neutral feel.

Product Branding

The first work undertaken was to identify the company target markets and learn the general business operations in order to communicate a new, up to date and appealing brand which can communicate the company ethos and ambition.

Brand Guidelines

Brand guidelines were developed as a rule book to staff and 3rd party suppliers so the brand is not diluted or compromised in any way.

Website design

A New website was developed using the new brand guidelines. The website was developed to inform customers of all product information and company literature. The website is to act as a sales tool as well as an information resource. To date, the website has been developed to its second stage of a planned five. The website will constantly evolve over time and grow naturally with Ukay Fuels.